I started with research into Bubblebath’s brand values, target users, and competitor positioning. From there, I developed detailed wireframes to define content flow, layout hierarchy, and conversion paths. Drawing on themes of childhood play—like bubbles and rubber ducks—I designed a modular layout using rounded shapes, fluid animations, and layered visuals to create depth and movement. I applied colorful gradients, friendly typography, and a mobile-first approach to ensure accessibility and responsiveness. All elements were designed to balance personality with functionality.