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NEOVENTURE

A bold, yet subtle, dual-terrain brand identity for Neoventure

problem

Modern technical gear forces a trade-off: performance in nature often sacrifices style in the city. This leaves the hybrid traveler poorly equipped or visually out of place when moving between rough trails and urban environments.

solution

Neoventure Design engineers adaptable apparel with a minimalist aesthetic. We deliver uncompromised performance outdoors using technical fabrics, while maintaining a refined look perfectly suited for any metropolitan setting.

Brand Strategy

We began with the brand strategy, defining Neoventure’s personality as Adaptive, Robust, and Minimalist. This moves away from traditionally purely outdoor-focused brands. The target audience was defined as the Hybrid Adventurer, modern individuals who value both the challenge of nature and the refinement of city life, focusing on technical quality and discreet aesthetics.

Visual Identity

From this foundation, the visual identity took shape: a logo symbolizing the intersection of mountain peaks and urban architecture, paired with a palette of Earthy Tones and Industrial Accent Colors. This creates a sense of technical reliability and metropolitan discretion, which is unmistakably Neoventure.
Brand in Use

We developed a brand look that fulfills the 'Dual-Terrain Design' promise. The consistency of the brand is guaranteed by integrating our designs across two worlds. To support this, we created a range of cohesive brand assets: product packaging, campaign imagery, website and retail experiences, and social media templates. This ensures Neoventure projects the same strong, adaptable identity in every environment, from mountain top to storefront.