MCSS
A strategic, warm and creative brand identity for MCSS: Reclaiming time through modern media strategy.
00
problem
Traditional 'efficiency' visuals are cold and generic. The challenge was to create a mark symbolizing time-saving while conveying Cypriot warmth and creative flow.
solution
The Dynamic Hourglass-S solves this by using smooth curves and the hourglass form to visually represent the continuous Strategy (top) and Creation (bottom) cycle, ensuring the logo feels modern, reliable, and uniquely approachable.
The solution was the creation of the Dynamic Hourglass-S mark. This symbol achieves dual functionality:
Time & Flow: The hourglass form is immediately recognized as a symbol of reclaiming time and continuous movement. The flow visually connects the Strategy and Planning (top half) with the Creation and Execution (bottom half), embodying the agency's balanced process.
Personality & Warmth: By seamlessly integrating the soft, playful curves of a stylized 'S' into the hourglass structure, the design moves away from rigid formality. This ensures the logo is modern, approachable, and creative, perfectly aligning with the brand's personality. The mark ultimately symbolizes a reliable partnership where strategic precision is delivered with authentic, local craftsmanship.
✦
see also
