GEZONDWIJS
A warm and playful brand identity for GezondWijs: Teaching healthy food habits to kids.
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problem
Healthy eating and living are often viewed by children as boring, restrictive, or unappetizing, making it difficult for parents and schools to instill sustainable habits. The focus is placed too much on restriction rather than fun and discovery.
solution
GezondWijs changes this perception by leveraging playful education. We combine engaging, appealing visuals (like the fruity illustrations) with simple, digestible knowledge to make healthy choices delicious, easy, and, above all, fun.
1. Brand Strategy
The strategy defines GezondWijs as Playful, Trustworthy, and Accessible. The target audience is parents and educators seeking a fun, guilt-free way to teach children healthy habits, prioritizing enjoyment over restriction.
2. Visual Identity
The visual identity features an organic, hand-drawn logo (including the pear/apple icon) and a vibrant, cheerful color palette of natural green tones. This creates a child-friendly, energetic look that communicates health as a joyful adventure.
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see also
